Recent data indicates that nearly one in four Americans (24.6%) have listened to an audiobook in the past year. Nearly 25% of the US Population is Listening to Audiobooks. The industry of books and publishing is evolving as technology advances and the consumer responds to change. Audiobooks allow avid readers to multi-task in today’s hectic world. On the go consumers can listen to an audiobook as they commute, exercise, cook, or simply relax. A key benefit is that audiobooks preserve the oral tradition of storytelling. Professional narration, sound effects, and music can complement the reading or listening experience.
* The Audio Publishers Association (APA) has also released a consumer study, Audiobook Market Survey: The Audiobook Market Survey defines the typical audiobook listener in the United States. Compelling demographic data show younger listeners, split evenly between male and female, who live in slightly larger households (many with children) and command a higher income than has been reported in previous surveys. Audiobook listeners also have more education and buy and read more printed books than non-listeners, thus proving that audiobook listeners are well-read and ardent fans of both the spoken and the written word.
With the adoption of technology, new media, and readily available downloads the sales of audiobooks look to continue to trend upward.
"The Size of Audiobook Market Currently Estimated at $923 Million"
Americans Are buying More Audiobooks online
Sunday, January 13, 2008
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